Slogan
Slogan’s Apronbag was a finalist in six of The Gift Awards 2007 categories, taking away the Award for Best Outdoor Product.
Recognising that she had invented a practical, environmentally friendly and unique product, Slogan’s Communications and Marketing Manager Agnes Chan, decided to enter The Gift Awards 2007, and has been reaping the rewards ever since.
“Since winning The Gift Award, Slogan has finalised a deal with Australian manufacturers to distribute one of the Apronbag ranges throughout Australia and New Zealand,” said Chan.
“Winning at The Gift Awards increased positive interest from retailers who previously showed a lack of enthusiasm due to uncertainty about the product. Slogan’s Apronbag range is now retailed by Australia’s two largest mail-order catalogues.”
Slogan has also experienced an increase in export opportunities with many enquiries about the Apronbag range coming from overseas.
“Local and foreign retailers have placed much importance on Slogan’s achievement in The Gift Awards 2007 when deciding whether they want to retail the product. Retailers are reassured by the respected industry judging panel that recognised the Apronbag as a winner amongst other products. We will definitely be enter
ing again in 2008,” said Chan.
Agnes Chan, Slogan and Ian Davis, scanXpress
www.slogan.com.au