Samantha Wills
Winning at The Gift Awards for the second year in a row, Samantha Wills has achieved what many industry members dream about, and at only 25 years old her success and determination are nothing short of admirable.
“My Lady Peacock necklace was constructed by hand and took over 18 hours to make. With had cast pewter peacocks, natural jade stones and Swarovski crystal, it is a feature piece that was designed especially for the red carpet,” said Samantha Wills, Director, Samantha Wills.
After winning her second award at The Gift Awards 2007, Wills believes her industry achievements have assisted in building the profile of the Samantha Wills brand.
“The recognition you receive from Reed opens doors and introduces your label to prominent gifting business, therefore growing your business outside of your initial industry,” said Wills who will be entering the Gift Awards again in 2008.
“Winning a Gift Award is great company promotion – the Reed logo is industry recognised so it creates great awareness of the company. We have publicised our achievement on our letterheads and it also provided a great opportunity for our PR department to generate media interest in the Samantha Wills brand.”
Tracey McEldowney, Editor, Ragtrader and Samantha Wills
www.samanthawills.com.au